Creating Action & Admiration Through Brand Design

Lisa S. Yu is the Founder and CEO of Gēnlab, a selective brand incubator supporting purpose-led entrepreneurs to build sustainable global brands. As a German-born Chinese and digital native, Lisa has developed brands across Asia and Europe for over seven years. Lisa is also Vice-President of Genuine German, a one-stop collaborative partner for China market entry. At Genuine, she demonstrated her capabilities to scale brands by achieving a +216% growth in the highly competitive color cosmetic sector for the brands essence and Catrice. Previously, Lisa spent over five years at L'Oréal, the worldwide leader in beauty. She became the youngest ever Country Head of Social at age 25, spearheading digital marketing strategy across China. Her modern approach resulted in L'Oréal securing 5 out of the top 6 spots on the external L2 China Digital Love Brand Index (Gartner L2 2017-2020), up from 2. Her work has been recognized globally, and as an expert in the digital marketing sector, she has delivered various keynote speeches at summits and events, including ECV International and the OMR Festival. Lisa, always strives to learn something new, holding a double degree MBA from B.I. Norwegian Business School and Shanghai Fudan University, her recent research has focused on Chinese cosmetic brands going global.

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